Dead Island 2 – SEA Launch Activation
Despite 10 years since the prequel, Dead Island needs no introduction in the hectic hack-and-slashing zombie genre. But a grim media kit wouldn’t hurt no one.
A customised media kit was sent out to select content creators in the SEA region to further hype the release. Who says the package is only as good as it’s premium bundle?
CLIENT:
Excelgames Interactive on behalf of Dambuster Studios & Deep Silver
AREA OF FOCUS:
- Gaming
- Conceptualisation
- Branding
- Community Engagement
- Media Kit
DURATION:
April, 2023
